Market entry strategy in the presence of market spillovers and efficiency differentiation

Firms form various alliances or use brand extensions to enter new markets in order to improve their operational efficiency and create a positive spillover. However, they do not always know the implications of these strategies for market entry and multimarket competition because the sale of products in one market can have negative spillover effects on product sales in other markets. We present an analytical framework to examine whether and how (i.e., by choosing alliance entry or independent entry) competing firms should enter a market in a situation where market spillovers occur when a firm enters a spillover-producing market to sell products that may increase or decrease the consumers' willingness to pay for products in the primary market. Our analysis shows that the operational efficiency (or quality differentiation ability) of firms in a spillover-producing market varies, and hence, the impact of market spillovers differs for firms. We identify the key factors, such as bargaining power, brand value difference in the primary market, and the extent of efficiencies and spillovers, that determine the firms benefitting from the different entry strategies. Specifically, we show that firms would be more willing to choose an alliance strategy to enter a spillover-producing market if the negative spillover is small and alliance efficiency is high. In contrast, if an alliance entry is not favored, the firms' relative operational efficiency is crucial for them to decide whether to enter the market independently under moderate spillover conditions. Finally, we show the implications of market entry strategies for managers.     

Modified couple stress and thickness-stretching included formulation of a sandwich micro shell subjected to electro-magnetic load resting on elastic foundation

This paper studies electromagnetoelastic static investigation of a sandwich doubly curved microshell subjected to multi-field loading based on a new thickness stretching included refined higher order shear/normal deformable model. Modified-couple-stress-theory (MCST) is used for accounting small-scale-dependency. The numerical results are derived using an analytical method. The effect of small scale parameter in micro scale, initial electric and magnetic potentials and foundation parameters is studied on the electromagnetoelastic bending results. It is confirmed an enhancing in stiffness of small scale shell with an increase in micro length scale parameter.     

必须把党的思想理论建设摆在更加突出的位置

党的思想理论建设是党和国家建设的灵魂和根本,是党和国家事业不断发展的思想保证。必须把党的思想理论建设摆在更加突出的位置。坚持用发展着的马克思主义指导新的实践。     

基于矩阵分析的D-S证据理论的多传感器雷达体制识别

采用不确定推理的矩阵分析方法,建立了用于雷达体制识别的多传感器数据融合的数学模型,提出了一种基于矩阵分析的多传感器信息融合的新算法,结合多传感器多测量周期的雷达体制识别给出了具体的实例.识别结果说明了该算法的有效性.     

管壁不连续对管路结构振动传递的影响

用传递矩阵法得出了管路中纯扭转波在通过管壁不连续处的波动形式的解,以此为基础分析了管壁材质以及厚度的差异对纯扭转波的透射系数的影响,并得出了管壁材料的密度与剪切模量的乘积相差越悬殊,隔离振动的效果越好,以及管壁几何结构不连续对隔振的贡献不大的结论.     

基于相似理论的装备基准比较系统确定方法

基准比较系统对于新武器系统人力、人员和训练资源需求的研究非常重要。通过引入相似理论,给出了确定基准比较系统的方法和过程,并以火炮系统为实例进行了应用性研究。     

舰炮武器系统服务概率模型

为更有效地评价舰炮武器系统的射击能力和武器效能,本文以排队论为基础,建立了由舰炮武器系统与目标组成的排队系统服务概率数学模型,为综合评价舰炮武器系统的射击能力和系统效能提供参考依据。     

带减振器机抖激光陀螺惯性测量单元标定方法研究

由于减振器会产生形变,使得带减振器的机抖激光陀螺惯性测量单元(IMU)不能使用由精密转台提供姿态基准的标定方法进行标定.提出了一种带减振器的机抖激光陀螺IMU标定的新方法,该方法先将IMU固联在精密转台上,不启动陀螺,依靠转台提供姿态参考标定出加表各误差参数;在此基础上装上减振器,设计了IMU陀螺误差参数标定路径,根据...     

一种基于知识因素表示理论的装备信息分类描述方法

当前信息分类的形式化描述是信息集成中一个研究重点和难点,基于知识的因素表示理论能够描述概念和概念之间的关系,并通过概念之间的关系描述概念的语义,该方法具有知识描述的统一框架和严格的数学理论基础.通过对装备信息分类方法研究,提出了装备全系统全寿命信息体系结构模型和基于知识因素表示理论的装备信息分类描述方法,并结合装备基础...